Everything
Hi! Nice to meet you! Can I get you a cuppa? I’m Katie, and if you own a service-based business and need to package up your skills, knowledge and experience into something people actually want to buy – you’ve come to the right place.
You see, most marketing is conducted "upside down". The business has an offer, then uses marketing to persuade people to buy it.
Far better, in my view, to start with something people actually want - then marketing becomes a case of simply sharing this.
But if it were that easy everyone would be doing it, wouldn't they! Lucky for you you've found this page, where I use my 20+ years' experience in psychology, behavioural economics and market research to show you exactly how you can create that offer (you know, that one people actually want to buy) and communicate it in a way that connects with your perfect people.
This is my “Everything” page where you can see all the ways I help people do this. Let’s start with the free stuff shall we, then if you need a bit more support there are details below on how you can apply to work with me one-to-one.
Freebies:
Three techniques to validate your offer BEFORE you launch
Fed up with launching to crickets, creating offer after offer that no one ever seems to buy?
It takes time and energy to launch something new – the last thing you want is to put in all that effort over an offer that isn’t going to sell.
This guide contains three quick and easy exercises you can do right now to check whether your offer is Needed, Wanted (not the same thing!), and what factors will Stop people from buying.
The Upside-Up Marketing Podcast
Marketing that exists as a means to persuade people to buy the thing the business wants to sell is hard, uncomfortable and, well, "icky".
But I think most marketing has things "upside-down".
Introducing "Upside-Up Marketing": marketing that understands the people you want to work with, and creates offers they actually WANT to buy.
In this podcast I share ideas of how to create these offers, and how to talk about them and market them in a way that feels good both to you AND to the people who might want to buy them.
My Facebook Group “The Upside-Up Marketing Movement”
This group is for online business owners and solopreneurs who are sick of creating stuff no one buys, but want to increase the number of clients they have without resorting to pushy marketing and sales tactics that make them feel uncomfortable and just a bit 
The Upside-Up Marketing Movement takes traditional marketing and turns it on its head - from a tool to "persuade" and "convince" people to buy your offer, to a means of connecting and communicating with your audience, and sharing your offers which are so on point people actually want to buy them (without having to be coerced into it).
Conversation; inspiration; BTS sneak peaks; have your say on what goes into the podcast; bonus content
Unlock your Audience: 104 Questions to learn and engage from your ideal clients
Do you want some quick-and-simple at-your-fingertips ideas for posts that will skyrocket your engagement with your current audience - whilst ALSO telling you EXACTLY what they want and need?
Unlock your Audience: 104 Questions to Engage and Learn from Your Ideal Clients
The quickest way to get content out that boosts engagement, and start building genuine relationships with your audience.
Work with me 1-1
Sometimes, even with all the knowledge and theory in the world, it’s impossible to see the wood for the trees when it comes to your own business. I think this is particularly true when it comes to the way you frame your offers, your messaging and your content.
Sometimes you just have to get out of your own head!
There are two ways you can currently get my support to help you:
- An offer audit: This is a great place to start if you have an offer that's just not setting the world on fire in the way you know it deserves to. Send me your sales page/offer and I will record you a video where I review it against my ASTRA framework, highlighting its strengths and, critically, where it could be improved. By the end you will have a clear idea of the exact steps you need to take to give your offer a boost so that it connects better and appeals more to exactly the people you want to buy it. Just £99.
- Or go deeper with me to "Upside-Up-ify" your offer and create something your people actually want to buy. This is for you if you have an audience of a few hundred at least, and feel like you've tried all the things to get them to buy but you're still not getting the sales you hoped for. You want to launch a new offer that will completely nail it in terms of what your audience wants and needs, and have all the tools and language to talk about that offer in a way that makes it totally obvious to them why they should buy it. For further details click on the "Apply here" below to see if it's the right fit for you and learn the investment and logistics.
