Magnetic Content

🔸 Does creating content for your marketing feel like a thankless task? 

🔸 You spend hours straining for ideas, painfully crafting every post, only to be almost completely ignored?

🔸 Perhaps you have bursts of inspiration where you think of several posts all at once…then when you actually sit down to write the ideas just aren’t coming and your creative brain feels as dry as eating Weetabix without milk…in the Sahara?

🔸 Or perhaps you just find the whole thing so boring you’d rather do just about anything else?

It’s time you stepped away from the throngs of “Overlooked Olivia’s” and started your journey to being an “Fully Booked Ophelia” (a waiting list, can you even imagine!)

(with no offence intended to any Olivia’s out there – I’m a bit limited for names beginning with O!!)

🔸 Ophelia’s stand out from the crowd. 

🔸 They are clear in the message they are trying to convey. 

🔸 They have an overflowing pot of ideas of things to talk about. 

🔸 They have absolute dream clients flocking to them 

🔸 They are chill about their business because they can afford to be – they don’t have content creation sucking up every ounce of time and energy, and they have enough clients that they can even bunk off to pop to the cinema on a Tuesday afternoon, should they wish!

If the idea and ethos of content marketing appeals to you but you’re starting to wonder whether you’ve been fed an illusion – whether any of it actually works without resorting to dubious “bro” marketing tactics which make you feel a bit sick inside – this programme is for you.

In this five day programme you will... 

✔ Create your very own pick’n’mix bag of content ideas you can call on at any time.

✔ Learn repeatable tactics to keep it topped up.

✔ Put a plan in place that sorts ALL of your content for the next month – what to post, when to post, where to post all ready for you to go!

But these aren’t just any content ideas – this isn’t one of those programmes with generic templates and sweeping assumptions about what your audiences need (no awareness days or "international squirrel day" posts in sight, I promise!).

🧡 These are content ideas that are bespoke to your ideal client.

🧡 Content ideas that will hit them right between the eyes so they stop scrolling past and notice you.

🧡 Content ideas that are relevant, valuable, engaging, inspiring, useful and relatable to just the kind of person you want to work with most!

🧡 The sort of content ideas that allow these dreamiest of dream clients to get to know, like and trust you, and to bring them to a place where they can’t wait to buy from you.

🧡🧡 And what’s more – I’ll support you to turn these ideas into an actionable (and achievable) content plan that you can either schedule in advance or follow as you go along. 🧡🧡


7 Modules

An Introduction to Content Marketing - the OrangeSheep way!

An introduction to content marketing and what we'll be doing over the next five days.

Exercise 1: The struggle

Our first exercise looks at the problems your ideal client is facing – from their own perspective.

Exercise 2: Inspire

Talking about the struggle is powerful, but no one wants to be a Debbie Downer. Today we’ll learn how to mix in some posts to inspire them – show them they can reach where they want to get to.

Exercise 3: A Day in the Life

Get this exercise right and it will be like having new superpowers! The more specific you can get in your content (in your headlines in particular) the more your content will stand out and attract the right people. This exercise shows you how.

Exercise 4: Go for a Walk

This exercise will become your go-to whenever you need an idea of something to write about. 

Exercise 5: The Plan

So, you’ve got more content ideas than you could ever have dreamed of…but what do you do with them? 

Modules for this product 7
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