Do you ever feel like your marketing efforts amount to little more than you, alone, shouting into the void? Can you remember the last time you weren't stressing about what to post, what to say, whether you should be embracing reels or going all-in on Linked In, whether your offers are right or if you're even speaking to the right people...are you giving away too much for free? Not enough?
I know what it's like. It goes round and round in your head with no let up 🤯🤯🤯😩 You never quite know if you're barking up the wrong tree, or if you've just not given it enough time to work yet.
Your frustration is, you know you could really help these people, if only you could get your marketing sorted, get them to notice you and really get them to understand what you can do for them!
Through a 18 year career in market research, the last 5 of which have been as a solopreneur myself, I have learned a thing or two about getting the attention of your dream clients!
And I can reveal...the key is to meet them where they are at.
I don't mean are they in the chip shop or the library.
I mean where are they AT – where is their head at – what do they see their problems as and how is this showing up for them in their day-to-day lives.
If you don't 100% nailed on know that for your ideal clients, you will struggle to stand out to them and get noticed, because they will struggle to see that your content is relevant to them.
If that's you, I have designed my Dream Client Attraction Academy programme just for you. It takes you through the stages of figuring out where your ideal client is at, through proper proven techniques (not just thinking really hard about it, which is what a lot of coaches teach but ultimately is what gets you stuck in this circle of uncertainty, overthinking and questioning your every move).
In the Academy you will then use this information and understanding to design offers, messaging and a content strategy that will stand out to just the right sort of people, attract them, connect with them and ultimately bring them on board as clients.
Ideal Clients.
No, more than that: Dream Clients.
It's an online course with support, because the power is in the implementation and I am here to help you take action. The standard package gives you access to:
👍 the course itself (delivered in bitesize training videos, average 10-12 mins long, so you can take action as you go)
PLUS the support group (hosted on Zoom and Facebook) which has:
👍 monthly Zoom drop-in sessions for you to chat to me about anything,
👍 ask questions at any time to get a quick answer if you're stuck on something or want to run something past me or the group
👍 monthly content planning workshops to help you stick to your strategy
👍 regular content inspiration posts to help you come up with all the content ideas you'll ever need!
🚀 And if that doesn't sound like enough support and accountability, there is also the option to UPGRADE to the VIP plan, which gets you 1:1 support from me to really help you apply the learning to your business, create your plans and put them into action. I'll get my hands dirty helping you with the research element, then bring an objective eye to figuring out what it all means and help you use the learnings to turn your business into one that is magnetic to ideal clients 🚀
The Academy will be a good fit for you if you are a service-based business who uses (or wants to use) content marketing to attract your clients - think emails, blogs, social media - but you struggle to get the engagement and/or sales that you want from your content.
I know some of you love details so here is a breakdown of what you'll learn inside the Academy:
Module 1: The One Where You Kick Off The Process Of Building The Business Of Your Dreams! (Intro to the programme and the basis of a successful business that puts clients at its heart.)
Module 2: The One Where You Meet The Person You Want To Work With Most - Your Dream Client! (Figure out who this is and what is special about them. Get excited - business just got a whole lot more interesting!)
Module 3: The One Where You Start To Understand That Dream Client (The initial steps to figuring out what is going on for them.)
Module 4: The One Where you Get Inside Your Dream Clients' Heads! (Having real life conversations with dream clients to learn all about them - understand them deeply. Do not fear, full support is provided and we even have mindset expert Abi Rogers with a fantastic session on how to confidently ask for feedback.)
Module 5: The One Where it All Starts To Make Sense (Figuring out what is coming out of all that information you've gathered can be hard, but I will support you to do this from a totally objective viewpoint.)
Module 6: The One Where You Make Your Business Irresistible To Dream Clients (Shape your offer, messaging and content to attract dream clients and be just what they need.)
Module 7: The One Where Dream Clients Come Flocking Into Your World (Build your audience and create your perfect freebie - in even more depth than we've gone to in the challenge.)
Module 8: The One Where You Turn Your Dream Clients Into Raving Fans (Content strategy and my trick to never run out of content ideas again!)
Module 9: The One Where You Integrate The Philosophy Into Your Whole Business (This isn't a do-it-once-and-tick-it-off strategy - this is something you'll carry forward with you in all your business decision making. This module shows you how.)
If that sounds like what you need, click "Sign up now!" and you'll get instant access!
- You can choose the "Standard" package which gets you access to the course materials and the Facebook support group for 6 months, or you can opt for the VIP package which also gets you 1:1 support from me including my hands on support to help you get inside your dream clients' heads, and a full 12 months inside the support group. If you're not sure which one you need right now, sign up to the "Standard" package and you can upgrade to VIP later just by asking me.
- There are options to pay in full or pay monthly at no extra cost (well, it actually works out about 2p more expensive to pay monthly on the standard package as the number didn't divide evenly, sorry about that).
This is probably the most important module in this academy programme - the one where you get out there and talk to your dream clients!
But don't worry if that makes you nervous. Here I will talk you through each stage, step by step, so you know exactly what to do and what to expect.
If you are having trouble or have any questions as you work through, come and ask them in the Facebook support group where I will be happy to help out.
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