Have you ever filled in one of those "ideal client avatar" worksheets, only to tuck it away in a notebook and never look at it again?  

You've heard how having an "ideal client" is critical to your business success, but you've never quite figured out why, or how to work out who they are?

Or perhaps you thought you had your ideal client all figured out, but haven't managed to attract many of them?

Most "ideal client avatars" focus on random demographics and characteristics, many of which have no bearing on the problems they're facing and how you need to be connecting with them. My approach takes a different tack - we start with what matters and reverse engineer until you have someone you're excited to work with and super-clear on how to attract.

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