Does thinking about who your ideal client could be make you want to bury your head in the sand?
Get ready to dig it out again and hold it high – this workshop will help you uncover an ideal client who you feel connected to, who you can’t wait to bring on board as a client and who inspires you to build your business to attract more of them!
This is for you if:
👉 Everyone keeps telling you to “niche down” and “get specific” but the thought of excluding people you know you could help terrifies you
👉 You have so many people you could help you can’t decide who to focus on
👉 Maybe you’ve even done “ideal client avatar” exercises that have you arbitrarily and randomly pulling characteristics out of thin air to come up with the so-called “perfect client” – but you then tuck them away in a notebook and lose them, you don’t feel connected or inspired to actually use them to drive your business forward.
In this workshop I will show you:
The questions you need to ask of yourself before you begin
The golden sparkle that makes your ideal client so special to you – that motivates you and makes you passionate to help them
How to then build the “persona” around this information to come up with a dream client persona you can use to target all your marketing and offers towards, allowing you to attract more clients and in particular clients that are just the kind of person you want to work with most.
(And as a bonus, I’ll give you some hints and tips throughout on how knowing this information can shape your marketing, so you can take action on it straight away after watching).
I’ve worked with hundreds of business owners to help them figure out exactly who their ideal client is, through my workshops, challenges, my Facebook groups and 1:1s.
I look forward to helping you with yours!
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